Filed under: Motorsports, Sedan, China, Marketing/Advertising, Videos, Crossover, Infiniti, Celebrities, Luxury
Sebastian Vettel drives the Infiniti G37 - Click above for high-res image gallery, click here to watch video
What's the point in an automaker pouring millions into an F1 team if it can't leverage a little star power? In Infiniti's case, it's not even running its own F1 team or even supplying engines. Instead, it's sponsoring the Red Bull Racing outfit that's out there defending both its titles. (That said, we wouldn't be surprised if Infiniti's involvement turned into an engine rebranding initiative for next season.)
As any marketing whiz could tell you, sponsorship is only worth as much as you promote it. So while Red Bull's world champion Sebastian Vettel was in Shanghai for the Chinese Grand Prix, he took a couple of Infiniti's finest for a spin.
Vettel being Vettel, he didn't just drive around the block: he took to the Shanghai International Circuit. (Or, at least an Autocross setup on the circuit's back lot.) And while he wasn't about to set any lap records behind the wheel of the G37 sedan or FX50 crossover, he seemed to enjoy the experience, hanging the G37's tail out making some smoke for the crowd. Follow the jump to watch the video footage and check out the still shots in the gallery below.
[Source: Infiniti]
Sebastian Vettel takes Infiniti for a spin at the Shanghai International Circuit [w/video] originally appeared on Autoblog on Sun, 24 Apr 2011 12:34:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2011/04/24/sebastian-vettel-takes-infiniti-for-a-spin-at-the-shanghai-inter/
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