Filed under: Car Buying, Sedan, Plants/Manufacturing, Electric
Coda may not have a new model to show off at the 2011 LA Auto Show, but the company can still make news with a price drop. Or with something that is a price drop in all but name.
In September 2010, Coda said its all-electric Sedan would cost $44,900. Today, that was refined downward to a more-reasonable $39,900, putting the car somewhat closer to parity with the Ford Focus Electric (which starts at $39,200). The Mitsubishi i ($29,125) and the Nissan Leaf ($35,200) are both cheaper options for smaller all-electric vehicles. Coda's Thomas Hausch told AutoblogGreen that, since Coda hasn't actually sold any of the Sedans for the previously announced price, the new base price isn't a drop. More of a readjustment.
This is just one change that has happened since former GM exec Phil Murtaugh became Coda CEO. Hausch wouldn't give us specific details, but said that Murtaugh instituted "significant cost reductions" all along the development chain to make the car more robust and simple. One minor change that Coda weirdly isn't touting but could be due to the company talking about things a bit prematurely last year, as PluginCars' Brad Berman noticed, is that the Sedan will come with a 36-kWh battery pack instead of the 34-kWh pack that had previously been announced. Estimated range is still 150 miles. The change doesn't negatively affect the pack's stated reliability. Coda today announced an "industry leading" battery warranty that lasts for ten years and 100,000 miles.
One other thing: Coda has started production, and Hausch said that the car is "sold out" until March or April of next year. All that means, though, is that enough people have paid the $99 reservation fee to claim a spot in line once the vehicles become available. The first deliveries should take place in January.
Coda announces "price drop," starts production of all-electric Sedan with larger battery originally appeared on Autoblog on Fri, 18 Nov 2011 08:28:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2011/11/18/coda-announces-price-drop-starts-production-of-all-electric-s/
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