etherealtemptat: SSC Drops Shelby Name From Title

Sunday, January 29, 2012

SSC Drops Shelby Name From Title

SSC North America, better known as the parent company of models like the record breaking Ultimate Aero and the recently unveiled Tuatara, announced it will be dropping the Shelby name from its title, opting to only use the SSC nomenclature. Apparently, there was way too much confusion when it came to whether or not Jerod Shelby (SSC’s founder) was in any way related to automotive legend, Carroll Shelby.

Jerod Shelby, Founder and Lead Designer, said in an official press release: "After several months of successfully launching our new corporate name and solidifying further International brand awareness for SSC at the Dubai International Motor Show and Top Marques in Macau, it was the right time to officially announce our name change."

"We have always wanted to focus on the pride associated with being an American built supercar and the timing is right," Shelby stated. "We have previously launched the Tuatara in both Shanghai and Pebble Beach and these two events in Dubai and Macau ensure the appropriate branding we are hoping to achieve for our company worldwide."

We don’t necessarily see how only using SSC will stop the annoying "relation" question from being asked, especially since SSC stands for Shelby Super Cars anyway, but with vehicles like the Aero and the Tuatara diving into the supercar market, Jerod Shelby will more than likely get his own following.