Filed under: Marketing/Advertising, Chrysler, Dodge, Jeep, Ram
Chrysler today is launching a continuation of its Halftime In America ad effort for the Ram pickup, Chrysler 300, Dodge Challenger and Jeep Wrangler.
The new ads do not feature Clint Eastwood, as the February Super Bowl ad did.
The Ram ad, titled "Tommy and The Ram," is a vignette that depicts a wife's admiration for her husband's hard work and determination to provide for his family in any economic environment. There is a great line in this ad as he drives his Ram to a job site: "Where there's a truck, there's a job." The idea here is that as long as he has a reliable truck, he always has a chance to earn.
The ad for the Chrysler 300 is told through a father talking about his pride in his son making his own way in life, while the Wrangler spot is told through the story of a young daughter adapting to a new life and new city with her family.
The ads will be breaking during the NCAA Men's basketball semi-finals, NHL games, NASCAR, Mad Men and the American Country Music Awards.
Watch all four ads below.
Continue reading Chrysler turns to ground game with new "Second Half" ads post Super Bowl
Chrysler turns to ground game with new "Second Half" ads post Super Bowl originally appeared on Autoblog on Fri, 30 Mar 2012 11:25:00 EST. Please see our terms for use of feeds.
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Chuck Arnold Rene Arnoux Peter Arundell Alberto Ascari Peter Ashdown Ian Ashley
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