Filed under: Budget, Marketing/Advertising, Videos, Hatchback, Chevrolet
The Chevrolet Sonic marketing shenanigans continue under the rubric of "Let's Do This," this time with a five-story 3D projection of a claw game on the side of The Roosevelt Hotel in Los Angeles. In fact, that a couple of Sunset Boulevard's lanes had to be shut down to accommodate the controls, which were a waist-high gearshift and an acclerator pedal.
So big was the PR stunt that it earned Chevrolet a spot in the Guinness Book of World Records for having the mightiest claw game on Earth. Follow the jump to see it in action and to watch someone win a non-projected, very real, Chevy Sonic.
Continue reading Chevrolet takes the Guinness record for the world's largest claw game
Chevrolet takes the Guinness record for the world's largest claw game originally appeared on Autoblog on Sun, 22 Jan 2012 19:03:00 EST. Please see our terms for use of feeds.
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