Filed under: NASCAR Tracks, Sprint Cup, NASCAR, Charlotte Motor Speedway
CONCORD, N.C. -- Three tour buses slowly circled Charlotte Motor Speedway Tuesday and stopped on the backstretch, disgorging dozens of media members into the cold winter air next to the construction site of billionaire O. Bruton Smith's latest promotional extravaganza -- the world's HD largest video board.
This television screen will be 200 feet wide by 80 feet high and will tower some 30 feet higher than the backstretch lights. It will be visible -- with an impressively large image -- from every seat of the grandstands stretching from turn four all the way down the frontstretch and well into turn two.
In typical speedway fashion, the announcement included fanfare -- in this case the arrival of Marcus Smith, speedway president, and FOX NASCAR announcers Jeff Hammond and Mike Joy, all driving front end loaders.
But many in the media were more interested in hearing from Marcus Smith's father, Bruton, who parked his jet-black, brand-new Mercedes right there in the middle of the backstretch just a few yards away.
As a promoter, Smith goes back to the earliest days of NASCAR. He's always been the most innovative of the major racing promoters, and he's always been one to speak his mind. So despite the fanfare engineered by his son, when Bruton stepped out of his car, he was the one who was quickly surrounded by eager reporters.
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